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Diesel Loves Tattoos

10 October 2013

Diesel's new creative director Nicola Formichetti has embraced the brand completly since he took over the head position after the company founder Renzo Rosso a few months ago. Nicola Formichetti stayed outside of the spotlight the majority of his career and just now with Diesel he is becoming more famous. But people in the industry regard him as genious. Having worked for Lady Gaga probably makes him genious. Lady Gaga is ubeatable by her performance costumes and it appreared that there is no limit to how far they can go. Tattoos, meat, bubbles created so much attention around the singer and many wondered who is the master brain. Lady Gaga herself often said that she is the one behind all ideas. Perhaps, but it was Nicola Formichetti who turned the ideas into reality and by no doubt created a lot of ideas for her too.

Ever since he is with Diesel, tattoos were the main topic behind the style. We see tattoos in the new fragrance Loverdose Tattoo, in new Dieselreboot ad and part of many designs for Diesel sunglasses.

Tattoos by no doubt are a must have amoung teenagers these days. It's no longer a taboo and tattoo parlours are on every retail street. The minimum allowed age for getting a tattoo is 18 years in many countries and states and many young people celebrate their 18th birthday by getting a tattoo. Nicola's passion for tattoos is vivid and it's working. It is hard to get attention of young people these days. But tattoos speak loudly!

Another direction for Diesel is what Nicola's called them "fat people". Basically Diesel is getting into plus sizes, which is a commercial hope for the brand. Thumbs up for Nicola to choose non-standard models for his Dieselreboot campaign. So, Diesel is ruining borders in a cool way.